Reporter as Researcher
Now dead deepcanyon.com also has information tips for marketing professionals. That's a good attitude from a closed company by the way (nasty pun: even with a deepleap it wasn't possible to cross the deepcanyon. Too bad deeptrouble.com is already taken. FYI deepleap (link added on 10/24/00) was a browser add-on that disappeared in September, hence the sophomoric comment.)

Being able to search is the first step. Then people will need to be able to meta document their content and search results too, thus improving the general state of the Internet.