What Akamai acquired CallTheShots for?

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What Akamai acquired CallTheShots for?
CallTheShots was apparently an Octopus/OnePage wannabe. Akamai bought them to enhance their Edge services. I infer they want to mix geographic-based personalization with blocks of content requested by the user. Is this a way to getting 100Mbp/sec Broadband to your home PC available today?

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