Olivier Travers

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Home > Archives > 2000 > October > 30 > Yahoo! Launches Yahoo! Buzz Index
Yahoo! Launches Yahoo! Buzz Index

Yahoo! Launches Yahoo! Buzz Index for Brand Marketers
Many sites want to market their aggregate data, based on how people profile themselves and declare their interests. Yahoo! instead sells usage and interest data based on what people actually do with their site, as shown at Yahoo!Buzz, now part of their huge Fusion Marketing offering.

12/18/01 update: Yahoo Tries Mining Gold From Web Data.


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