Context Mag:

"Obviously, we have to make sure both the individual store and Wal-Mart.com are appropriately compensated for sales through the kiosks. But that isn't turning out to be a big problem. At the beginning, most felt that individual store managers were the most likely people inside Wal-Mart to feel threatened. In fact, we received an overwhelmingly positive response from store managers. We believe that we can clearly show how store managers can increase sales in their stores through a deep relationship with Wal-Mart.com."