Shop — But Don't Drop
"When shoppers are separated from what they want, everybody loses. Better data integration and Web-based tools will help consumers get the goods."

Ambitious, though the NRF's common vocabulary might need months or years to get out of draft. As Biztalk and Oasis have shown, getting competitors to agree on a common description of their business practices takes time.

02/15/02 update: CrossMedia Services: leverage the convenience and efficiency of the Internet to distribute promotional content and store information that offers a richer and more localized experience for retail customers".