Olivier Travers

Free cash flow for the win
Home > Archives > 2001 > March > 12 > Buy ads on portals For
Buy ads on portals For

Buy ads on portals
For those still buying ads on portals (on a Nasdaq < 2000 day?), check out how they sell their inventory: AOL, Excite, iWon, Lycos, MSN, Yahoo!

It's fun to see AOL Time Warner explain that TV advertising sucks or print doesn't reach. In fact, the guys doing this site weren't told about the merger yet! There's room for improvement beyond PR bragging.

03/13/01 update: I forgot to mention AdRelevance reports on the online ad market.


Category(s):
Post a comment






Remember personal info?
Your e-mail address is used to send you future comments to this entry, but I won't use it for any other purpose and it won't appear on the site. I prefer you comment using your real identity, thanks.
Email this Story to a Friend




This form is used only to email this story to your friend. I won't save the email addresses you type in, or use them in the future in any way.


About
Contact



Web Feed

Powered by Movable Type

My profiles: