Yahoo! ShoppingVision Taps Teen Celebs for E-Commerce Promotion
"[...] Yahoo! will stream footage -- via its ShoppingVision media player -- of pop stars Britney Spears and N'SYNC's Justin Timberlake as they shop for clothes in New York and London. As the two try on merchandise or talk about their favorite designers, pictures of related products appear in the window, which users can click to initiate a purchase."
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