Software, Digital Content, Geopolitics, Economics & More from of a Libertarian Serial Expat and Entrepreneur
In: Uncategorized14 Jun 2001
"In fact, 95 percent of the traffic to X10 during May came from the pop-up and pop-under ads. Kalehoff said it is nearly impossible to judge from the outside how many people actually browsed through the site or bought anything online after seeing the company’s ads."
I take it as a display of the utter lack of relevance of the data communicated by Media Metrix, but that’s only me. Now what, banner ad impressions included in web traffic stats? Does auto promotion count too, while we’re at it?
07/23/01 update: Pop-Up Web Ads Pose a Measurement Puzzle, Everything I Know About the Internet I Learned From X10 (or, How to Know When Your Industry Hits Rock Bottom) (thru ideapad)
I'm CEO of an online trade publishing firm in the marketing and defense verticals. We try to make news and data digestible and useful in an environment that is more noisy each day. This personal blog mixes my thoughts and interests on politics, business, software, and more, based on my business and personal experiences. Over the years I have posted items that turned out spectacularly wrong, and a few posts that stood the test of times better. Personal views only.