Sony, Yahoo! cut co-branding deal

In: industry players & news

31 Jul 2001

MSNBC:

"Under the terms of the agreement, Sony Corp. of America and Yahoo! will develop and distribute a Web site called Sony on My Yahoo!, and the portal giant will feature Sony electronic products on its shopping page as well as provide consulting services and content integration and promotion"

Hmm, looks like a deal empty of any substance. We’ll see what features and content the Yany’s site will come up with.
Update: The Vaguest Deal Of The Century.

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I'm CEO of an online trade publishing firm in the marketing and defense verticals. We try to make news and data digestible and useful in an environment that is more noisy each day. This personal blog mixes my thoughts and interests on politics, business, software, and more, based on my business and personal experiences. Over the years I have posted items that turned out spectacularly wrong, and a few posts that stood the test of times better. Personal views only.

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