Step back from CRM

In: sales & marketing|software

31 Oct 2001

Infoworld:

"All of us are customers. So, let’s be honest. What if you had to have a relationship, as defined not by you but by the vendor, with every company that made or sold every product that you used last month? Would there be any end to the information they would want to collect?"

This article asks whether the M in CRM stands for Management or Manipulation. CRM often sounds like a sophisticated euphemism for a "let’s find our most profitable customers and milk ‘em" strategy, leaving the customer service perspective out.
See also 7 key reasons for CRM failures and CRM Pain Must Not Outweigh Productivity Gain.

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I'm CEO of an online trade publishing firm in the marketing and defense verticals. We try to make news and data digestible and useful in an environment that is more noisy each day. This personal blog mixes my thoughts and interests on politics, business, software, and more, based on my business and personal experiences. Over the years I have posted items that turned out spectacularly wrong, and a few posts that stood the test of times better. Personal views only.

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