Olivier Travers

Free cash flow for the win
Home > Archives > 2001 > November > 16 > "Price Too Low to Show"?
"Price Too Low to Show"?

Amazon.com:

"We occasionally offer items at a price below the manufacturer-determined minimum advertised price. When we do this, we cannot display the lower price on the Web site, though we can show it to you once you add the item to your Shopping Cart. Please be assured that simply adding an item to your cart does not obligate you to buy it--you can always delete it from your cart if you decide not to purchase it."

Ain't that funny? I'm wondering whether price comparison bots know how to work around these silly policies.

12/17/01 update: Glenn Fleishman explains how co-op marketing budgets come with strings attached.


Category(s): sales & marketing ·
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