Olivier Travers

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Share and Share alike

Context Mag:

"TaylorMade [...] spent the past two years moving its network of suppliers and distributors online. [...] TaylorMade has compressed its production schedules for a set of off-the-shelf golf clubs by more than half. The company can now make a set of custom clubs in less than seven days, down from six weeks. As a result, TaylorMade’s custom-club business has doubled in the past year."

The recent Enron demise reminds us to always take ebusiness success stories with a grain of salt, but Context Magazine usually has good stuff. Along similar lines, Ziff Davis Media just launched Baseline, which came with a long article about Avon.


Category(s): sales & marketing ·
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