Software, Digital Content, Geopolitics, Economics & More from of a Libertarian Serial Expat and Entrepreneur
In: building online products|sales & marketing|user experience
5 Dec 2001"Classification (taxonomy, categorization) is to content as mapping is to geography. It is an essential tool that allows the person visiting a Web site to navigate it quickly and efficiently. Without professional classification, a Web site becomes a jumble of content that is confusing and time wasting."
Classification starts even before you put content on the web. Think about product and product range names that would make sense. Now look at notebook and printer vendors for worst practices. Do you want the Xyz2000, the YHZ800L, or the Z8L-XXL? And these guys wonder why people stop buying their stuff.
I'm CEO of an online trade publishing firm in the marketing and defense verticals. We try to make news and data digestible and useful in an environment that is more noisy each day. This personal blog mixes my thoughts and interests on politics, business, software, and more, based on my business and personal experiences. Over the years I have posted items that turned out spectacularly wrong, and a few posts that stood the test of times better. Personal views only.