Some Yahoo sellers splitting personalities

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"Some Yahoo merchants are using a trick to boost their presence in the company's shopping search results. Instead of opening one store in the company's shopping mall, they are opening multiple stores, all under different names, but offering mostly the same inventory at almost the same prices. The result is that a customer who searches for a product on Yahoo Shopping may find that they get multiple results from the same merchant without knowing it."

Category(s): search engines ·

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