Wildseed:

"With Smart Skins, carriers can physically package their wireless services and applications into a guided user experience. Carriers can win revenue for their value-added services by tapping into people's willingness to pay for what they can touch. And when subscribers want to change their wireless experience and phone style, carriers can profit from the high margin sale of Smart Skins, instead of subsidizing the sale of a handset or the accessory-only revenue of a traditional static faceplate."

Wildseed wants to turn the mobile phone business into a razor and blades model, where carriers would get to sell the blades.