Specialists, Experts, Gurus, and Other Marketing Problems

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"At a party, I heard a man say he was having trouble with his digestion. A friend suggested he see a specialist. The man replied, "Oh no! I don't like specialists. They cure their specialty instead of your actual trouble." That got me thinking. Like medicine, marketing is full of specialists, each seeing her own specialty as the critical element."

Category(s): sales & marketing ·

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