My profiles:
"Even though General Motors Corp. knows it doesn’t have a car to suit everyone, companies aren’t exactly known for admitting such things. Yet GM has set up a Web service that often recommends that customers buy from competitors. [...] The service, Auto Choice Advisor, is designed to attract users by promising to simplify car selection by providing smart, impartial advice. The Web site asks potential customers a few minutes of questions about what they want from a car and about the relative importance of those desires. The site then offers a handful of possibilities—often without a GM car among them - and provides detailed, unbiased information, including independent reports such as the J.D. Power & Associates quality ratings."