Software, Digital Content, Geopolitics, Economics & More from of a Libertarian Serial Expat and Entrepreneur
I just saw a text ad in this article (it might not be here anymore due to rotation):
Your customers use Google throughout the buying cycle. Advertise on Google and stay with them all the way. Google does 1/3 of all searches, with more than 10 billion B2B searches a year and keyword-targeted ads that reach an in-market audience. Learn more by clicking here or email email@example.com."
The choice of place (Line56) and copy shows they want to reach out enterprise customers. Seems organic growth can only take them so far, and they eventually decided to start advertising as well (did you ever see an ad for Google before?)
Update: Robert tells me Google started advertising its search appliance last month, and he saw ads for Adwords on Clickz about two weeks ago.
07/05/02 update: saw a button ad on BtoBonline today.
I'm CEO of an online trade publishing firm in the marketing and defense verticals. We try to make news and data digestible and useful in an environment that is more noisy each day. This personal blog mixes my thoughts and interests on politics, business, software, and more, based on my business and personal experiences. Over the years I have posted items that turned out spectacularly wrong, and a few posts that stood the test of times better. Personal views only.