Overture on the Offensive; Buys Keyword Ads on Rival Google

In: fun|search engines

22 Aug 2002

Venture Reporter:

"Paid search listing provider Overture has started advertising its services on rival Google’s website, reports WSJ.com. Overture has bought ads on some search terms relating to the word "ad," as well as the names of some of its competitors, such as Looksmart and FindWhat."

Excellent! When I saw Google advertise its own system on Overture queries a few months ago (I don’t see that at the moment), I wondered whether Overture might sue, but I didn’t expect this. And they’ll know the system inside out by using it for themselves.

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I'm CEO of an online trade publishing firm in the marketing and defense verticals. We try to make news and data digestible and useful in an environment that is more noisy each day. This personal blog mixes my thoughts and interests on politics, business, software, and more, based on my business and personal experiences. Over the years I have posted items that turned out spectacularly wrong, and a few posts that stood the test of times better. Personal views only.

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