Olivier Travers

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Home > Archives > 2002 > October > 15 > Microsoft Make-Up
Microsoft Make-Up

This is reaching incredible proportions for just a web page, and for good reasons. The days when you could fabricate phony "testimonials" on glossy brochures and get away with it are over. That's the cluetrain we've been hammering "old school" marketers about but apparently some wouldn't listen.

As a former Microsoftie and as a shareholder, I think big brass should make a public announcement about how this is not company policy (back when I worked there, I never saw anything like this happen), instead of just giving us a 404 (which is useless, since the guilty page is cached and mirrored elsewhere).


Category(s): best & worst practices ·
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