Olivier Travers

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Home > Archives > 2003 > January > 14 > Contain the Idea Virus
Contain the Idea Virus

Anne Holland after a conversation with Seth Godin who wouldn't email her his latest book for fear of setting it loose:

"[H]ey wasn't Seth's last book, The Idea Virus, all about how publishers should give away as many free electronic copies as possible of their books as promotional devices so people will buy hard copies?? Guess that biz model didn't quite work."

Category(s): fun · sales & marketing ·
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