How Not to do a Corporate Weblog

In: people

26 Feb 2003

Alan Meckler really gets how *not* to write a corporate blog. Let’s see:

  • Disparaging the competition for silly reasons.
  • Claiming to be a leader when it’s obvious you’re jumping on a bandwagon. This is 2003, not 1999. Weblogs aren’t new, even for marketing purposes.
  • Not connecting with anyone in the outside world. This isn’t a blog you’re doing, it’s a collection of ranting columns.
    He’s even claiming the proper spelling for "weblog" is "Weblog" and making a fuss about it. Hint: nobody in the blogosphere capitalizes the word. I guess Meckler learnt of blogs in the NYT and got the awkward spelling from them. What a good collection of worst practices to point at. Jupitermedia is organizing a conference on weblogs, in case you want to benefit from their obvious expertise in the field.
    Update: now with links! (Thanks to Scoble, who was kind and patient enough to explain.)

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    I'm CEO of an online trade publishing firm in the marketing and defense verticals. We try to make news and data digestible and useful in an environment that is more noisy each day. This personal blog mixes my thoughts and interests on politics, business, software, and more, based on my business and personal experiences. Over the years I have posted items that turned out spectacularly wrong, and a few posts that stood the test of times better. Personal views only.

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