How Not to do a Corporate Weblog

Home > Archives > 2003 > February > 26 > How Not to do a Corporate Weblog

« Microsoft Hangs Up on Vo-IP in Messenger · Trouble with AOL Search »

Alan Meckler really gets how *not* to write a corporate blog. Let's see:

Disparaging the competition for silly reasons.

Claiming to be a leader when it's obvious you're jumping on a bandwagon. This is 2003, not 1999. Weblogs aren't new, even for marketing purposes.

Not connecting with anyone in the outside world. This isn't a blog you're doing, it's a collection of ranting columns.

He's even claiming the proper spelling for "weblog" is "Weblog" and making a fuss about it. Hint: nobody in the blogosphere capitalizes the word. I guess Meckler learnt of blogs in the NYT and got the awkward spelling from them. What a good collection of worst practices to point at. Jupitermedia is organizing a conference on weblogs, in case you want to benefit from their obvious expertise in the field.

Update: now with links! (Thanks to Scoble, who was kind and patient enough to explain.)

Category(s): people ·

Name: Email Address: URL: Remember personal info? YesNo	Your e-mail address is used to send you future comments to this entry, but I won't use it for any other purpose and it won't appear on the site. I prefer you comment using your real identity, thanks.

Email this entry to: Your email address:	This form is used only to email this story to your friend. I won't save the email addresses you type in, or use them in the future in any way. Message (optional):