Software, Digital Content, Geopolitics, Economics & More from of a Libertarian Serial Expat and Entrepreneur
"Google have the expertise to develop a concept based approach, possibly using intellectual property gained through their acquisition of Outride, but they certainly need to get their act together here or text ads advertising Hummers from suvssuck.com aren’t going to be that impressive.
This is particularly important when you consider the following: "While clickthrough rates might indeed be lower, Google claims that their tests show that post-click behavior (conversions to sales) resulting from content-targeted ads is similar to that seen with search engine advertising.""
Exactly what I’m thinking about this whole content/keyword-based advertising. Look at your referrer stats. Lots of queries your blog is totally irrelevant to. Content advertising is an editorial choice (i.e. advertisers handpick publishers that seem relevant to their pitch and the audience they want to reach), and frankly speaking, Google algorithms are still quite "stupid" if you look at what they fetch for you.
04/23/04 update: Tim Bray: On Search: Intelligence.
I'm CEO of an online trade publishing firm in the marketing and defense verticals. We try to make news and data digestible and useful in an environment that is more noisy each day. This personal blog mixes my thoughts and interests on politics, business, software, and more, based on my business and personal experiences. Over the years I have posted items that turned out spectacularly wrong, and a few posts that stood the test of times better. Personal views only.