InfoWorld Trials RSS-Based Advertising

Home > Archives > 2003 > June > 13 > InfoWorld Trials RSS-Based Advertising

« Friendly free advice to the People at Six Apart · RFID: Microsoft Wants In »

"IDG's InfoWorld yesterday became the first publisher to incorporate advertising into its RSS (Rich Site Summary) feed, an important step in the medium's commercial viability."

Well, I guess The End of Free, which has had some ads in its RSS for more an a year, is not a "publisher" then. Whatever. I don't see why they worry about RSS users being "ready to accept advertising." Puh-lease, not that stupid argument again. If ad-supported RSS offends your sensibility, please by all means move to Cuba or France. Publishers shouldn't have to apologize to run a business.

Category(s): building online products · sales & marketing ·

Name: Email Address: URL: Remember personal info? YesNo	Your e-mail address is used to send you future comments to this entry, but I won't use it for any other purpose and it won't appear on the site. I prefer you comment using your real identity, thanks.

Email this entry to: Your email address:	This form is used only to email this story to your friend. I won't save the email addresses you type in, or use them in the future in any way. Message (optional):