There’s Only So Much Attention You Can Split

In: management & operations

26 Sep 2003

CIO Magazine: Why More Is Less:

"The inutility of multitasking as a productivity tool makes perfect sense when understood in terms of attention and available resources. "Current cognitive models suggest that people have a limited amount of attention available at any moment," says Seth Greenberg, a professor of psychology at Union College. "Attention could be thought of as a fuel that can be dispersed. Thus, tasks can be performed simultaneously with efficiency as long as the required attention for both tasks does not exceed the limit." In other words, a person can multitask effectively as long as any given task doesn’t require too much attention and thereby exhaust his resources."

01/01/05 update: Get Organized at Work

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I'm CEO of an online trade publishing firm in the marketing and defense verticals. We try to make news and data digestible and useful in an environment that is more noisy each day. This personal blog mixes my thoughts and interests on politics, business, software, and more, based on my business and personal experiences. Over the years I have posted items that turned out spectacularly wrong, and a few posts that stood the test of times better. Personal views only.

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