Online Shopping by Color

In: user experience

10 Nov 2003

Signal vs. Noise: Shopping by Color

"J.Crew now lets you shop by color. For example, here are brown or grey or green sweaters."

Here’s the shop-by-color landing page. Excellent idea, it would make even more sense if they supported that feature across the whole selection and not just for sweaters.

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I'm CEO of an online trade publishing firm in the marketing and defense verticals. We try to make news and data digestible and useful in an environment that is more noisy each day. This personal blog mixes my thoughts and interests on politics, business, software, and more, based on my business and personal experiences. Over the years I have posted items that turned out spectacularly wrong, and a few posts that stood the test of times better. Personal views only.

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