07 Jan

Behr’s ‘Paint a Room’ Interactive App

InformationWeek: Web Power: More Interaction Equals More Value

"Paint manufacturer Behr Process Corp. saw an opportunity to use technology to make paint shopping online and in stores a whole lot easier for consumers. The company also wanted to offer highly interactive capabilities such as very quickly making slight changes of color or finding coordinating shades that stretched the limits of what many Web-development tools could do.
Behr is using a new generation of tools from Laszlo Systems Inc. that offers that kind of interaction on the company’s Web site and in kiosks at 1,600 Home Depot stores where Behr is sold. Now customers looking at a shade called Chilled Lemonade can compare it to Pale Daffodil and Satin Souffl

One thought on “Behr’s ‘Paint a Room’ Interactive App

  1. I liked it but there were a few obvious ways to improve it. I wanted to experiment with painting the baseboard a different color from the crown molding but variations like that are not possible. Also once I had a set up I liked, I couldn’t figure out how to save it and then try a variation on what I had done.

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