Behr’s ‘Paint a Room’ Interactive App

In: web apps

7 Jan 2004

InformationWeek: Web Power: More Interaction Equals More Value

"Paint manufacturer Behr Process Corp. saw an opportunity to use technology to make paint shopping online and in stores a whole lot easier for consumers. The company also wanted to offer highly interactive capabilities such as very quickly making slight changes of color or finding coordinating shades that stretched the limits of what many Web-development tools could do.
Behr is using a new generation of tools from Laszlo Systems Inc. that offers that kind of interaction on the company’s Web site and in kiosks at 1,600 Home Depot stores where Behr is sold. Now customers looking at a shade called Chilled Lemonade can compare it to Pale Daffodil and Satin Souffl

1 Response to Behr’s ‘Paint a Room’ Interactive App



July 26th, 2004 at 2:04 am

I liked it but there were a few obvious ways to improve it. I wanted to experiment with painting the baseboard a different color from the crown molding but variations like that are not possible. Also once I had a set up I liked, I couldn’t figure out how to save it and then try a variation on what I had done.

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I'm CEO of an online/mobile trade publishing firm in the marketing and defense verticals. We strive to make news and data digestible and useful in an environment that is noisier by the day.

This personal blog mixes my thoughts and interests on politics, business, publishing, software, and more. Over the years I have posted items that turned out spectacularly wrong, and a few posts that better stood the test of time.



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