Olivier Travers

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Dayparting Design

Signal vs. Noise: Design on the Clock

"The Seattle Post-Intelligencer launched an innovative home page redesign today. The layout changes based on the time of day. They have an afternoon layout ("more links to material that might provoke a smile"), a 4-o’clock layout ("brand-new headlines, traffic cams, stock reports, top clicks and more"), and an evening layout ("at night you’re probaby shopping, gaming, researching or chatting... so, we’ll highlight consumer reporting, shopping channels, game reviews, forums, upcoming events"). They’ve put together a page to explain and diagram the redesign concept."

Category(s): user experience ·
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