Software, Digital Content, Geopolitics, Economics & More from of a Libertarian Serial Expat and Entrepreneur
In: search engines15 Apr 2004
At the end of the day, I reiterate that Google and Amazon have more interest in, and are more likely to, ramp up their partnership than butt heads, and I believe A9 is a step in that direction. Yahoo, MSN and Ebay are strong enough that these two don’t need to invent themselves new enemies, when the reality is, their strengths are perfectly complimentary from both technical and business standpoints. Time will tell, and I’m ready to eat my words if I’m proved to be wrong, but I think Battelle has it exactly backwards when he claims this is a somehow a move from Amazon against Google. I expect them to move even closer to each other.
Update: evasive interview. Right now there’s not much to the site to justify the buzz (as opposed to Gmail), let’s see what else Amazon has up its sleeves. Remember Amazon already embedded Google results in its main site (though if I must believe my referer stats, that doesn’t drive much traffic).
Update: Rex Hammock: "Battelle’s whole Google vs. Amazon riff is a red herring [...] Amazon’s amazing skills at such application of collaborative filtering in providing search results will be A9s’ true secret sauce."
I believe John Battelle lets its media background transpire by framing this as an umpteenth "clash of the titans", not unlike, say, 67.39% of CNet’s articles. Again, more hype than analysis, but from a PR perspective, as Jason points out, good mileage.
I'm CEO of an online trade publishing firm in the marketing and defense verticals. We try to make news and data digestible and useful in an environment that is more noisy each day. This personal blog mixes my thoughts and interests on politics, business, software, and more, based on my business and personal experiences. Over the years I have posted items that turned out spectacularly wrong, and a few posts that stood the test of times better. Personal views only.