Is Google vulnerable in the search platform war?

In: web services

8 Feb 2005

Philip Bogle:

"Suppose you have compiled a list of the 20 best sources of reviews on the web, and you want to leverage Google’s full text index to search these [through its API]. This isn’t possible to do, because Google allows only a single "site:" specified in a query.
Suppose you have structured data about people and their home pages, and you want to build a search joins your data with Google’s unstructured index. Sorry, not possible.
[...]
Second, the business model failings: when you use the Google API to get search results, you strip out all the value of the adwords model– the Google API doesn’t even expose advertisements, or have a meaningful revenue sharing model. This makes the Google API ideal for building toys that get 1000 hits a day, but bad for building meaningful commercial services."

I know I’m in a rut about this, but Google is making so much money with its core AdWords product that it’s not really taking its many other initiatives seriously from a business perspective (the most outrageous example of criminal neglect being Froogle). I’m betting on a monetization frenzy two quarters after the first signs of a slowdown (which I realize is going to take at least a year or two to happen).
The Starbucks of the Internet.

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I'm CEO of an online trade publishing firm in the marketing and defense verticals. We try to make news and data digestible and useful in an environment that is more noisy each day. This personal blog mixes my thoughts and interests on politics, business, software, and more, based on my business and personal experiences. Over the years I have posted items that turned out spectacularly wrong, and a few posts that stood the test of times better. Personal views only.

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