15 Mar

Amazon S3 – Simple Storage Service

Amazon S3 is storage for the Internet:

"Amazon S3 provides a simple web services interface that can be used to store and retrieve any amount of data, at any time, from anywhere on the web. It gives any developer access to the same highly scalable, reliable, fast, inexpensive data storage infrastructure that Amazon uses to run its own global network of web sites. The service aims to maximize benefits of scale and to pass those benefits on to developers. […]

  • Pay only for what you use. There is no minimum fee, and no start-up cost.
  • $0.15 per GB-Month of storage used.
  • $0.20 per GB of data transferred."
15 Mar

What’s Going On with Adwords and Adsense?

I can only describe my attempts at improving our performance with Adsense as intensely frustrating. First there was the poor, canned customer support. The incomplete reporting (want to track ad channel performance over time? Tough luck, gotta buy third-party software). The spammy gateway advertisers with absolutely no content on their site (automated Adwords/Adsense arbitrage would be a nice way to describe what they do). The irrelevant ads because, let’s face it, automated keyword targeting can be quite dumb. Then an apparent lack of understanding of how a publisher works. If you’re serious about making money, in most categories Adsense is only going to be a convenient way to monetize unsold inventory. This can’t be your primary money maker by any means unless you’re really lazy and love to leave a lot of money on the table.
But despite the fact most of their current content partners are utter crap (I know, I tried to find interesting finance sites to buy ads on), the Adsense team seems to hold the weird opinion that without them you wouldn’t be able to make any money at all. Hello, not everyone is handling a blog trying to get extra pocket money here. Not to mention cheeky decisions like the introduction of site targeting and site representation on a sneaky, opt-out basis (do no evil, right).

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