Amazon.com Kills Tabs

In: user experience

26 Dec 2007

Remember when every web site had to have tabs because that’s what Amazon.com did, so it had to be good? Seems like a long time ago, doesn’t it? Well Amazon finally retired them, realizing that they didn’t scale when you have 40+ departments in your site. They’re now using scroll-down menus which I have mixed feelings about. Yes you can cram a lot into them, but then the user has to be more careful about the path they follow with their cursor, for fear of opening another (unwanted) submenu along the way. Amazon’s implementation is addressing that issue by forcing you to open the menu through its top right. Smart, though you have to kind-of learn to hover over the down arrow. Funny to see the Kindle featured in three different areas.

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I'm CEO of an online/mobile trade publishing firm in the marketing and defense verticals. We strive to make news and data digestible and useful in an environment that is noisier by the day.

This personal blog mixes my thoughts and interests on politics, business, publishing, software, and more. Over the years I have posted items that turned out spectacularly wrong, and a few posts that better stood the test of time.

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