Too Good to Be True

In: best & worst practices

27 Dec 2007

I had mixed feelings about a campaign that a buyer rushed in a couple days ago. Still, we ran the ad, and, well, we ended with a bit of egg on our faces today: MarketingVOX Snookered by Trojan Horse. Hey, at least we’ve got the scoop on our own mess. We’ll sure do more due diligence upfront next time we feel something is not quite right with a campaign.

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About this blog

I'm CEO of an online/mobile trade publishing firm in the marketing and defense verticals. We strive to make news and data digestible and useful in an environment that is noisier by the day.

This personal blog mixes my thoughts and interests on politics, business, publishing, software, and more. Over the years I have posted items that turned out spectacularly wrong, and a few posts that better stood the test of time.

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