Olivier Travers

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Home > Archives > 2007 > December > 27 > Too Good to Be True
Too Good to Be True

I had mixed feelings about a campaign that a buyer rushed in a couple days ago. Still, we ran the ad, and, well, we ended with a bit of egg on our faces today: MarketingVOX Snookered by Trojan Horse. Hey, at least we've got the scoop on our own mess. We'll sure do more due diligence upfront next time we feel something is not quite right with a campaign.


Category(s): best & worst practices ·
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