13 Feb

Impressive Marketing at Skybox

As much as I think Chile can be world class in some areas, its web sites are usually a parody of bad mid-90’s layouts and broken code. Exhibit A: popular starting page chile.com (competitor sitios.cl isn’t much better). However, a few people stand out and clearly know what they’re doing. Not only is Skybox running geo-targeted ads in Facebook, they’re also combining geo-targeting with seasonal themes and quite likely, content targeting too. Exhibit B: lingerie ad on Adrants. The landing page could have been better customized to the ad unit, but as far as internet marketing savvy goes, I’m nitpicking and these guys are a decade ahead of most businesses in the country. Seeing an Axe skyscraper in Spanish on Facebook that mirrors the outdoors ads currently displayed here in Re

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