Software, Digital Content, Geopolitics, Economics & More from of a Libertarian Serial Expat and Entrepreneur
As much as I think Chile can be world class in some areas, its web sites are usually a parody of bad mid-90′s layouts and broken code. Exhibit A: popular starting page chile.com (competitor sitios.cl isn’t much better). However, a few people stand out and clearly know what they’re doing. Not only is Skybox running geo-targeted ads in Facebook, they’re also combining geo-targeting with seasonal themes and quite likely, content targeting too. Exhibit B: lingerie ad on Adrants. The landing page could have been better customized to the ad unit, but as far as internet marketing savvy goes, I’m nitpicking and these guys are a decade ahead of most businesses in the country. Seeing an Axe skyscraper in Spanish on Facebook that mirrors the outdoors ads currently displayed here in Re
I'm CEO of an online trade publishing firm in the marketing and defense verticals. We try to make news and data digestible and useful in an environment that is more noisy each day. This personal blog mixes my thoughts and interests on politics, business, software, and more, based on my business and personal experiences. Over the years I have posted items that turned out spectacularly wrong, and a few posts that stood the test of times better. Personal views only.