Impressive Marketing at Skybox

In: sales & marketing

13 Feb 2008

As much as I think Chile can be world class in some areas, its web sites are usually a parody of bad mid-90’s layouts and broken code. Exhibit A: popular starting page chile.com (competitor sitios.cl isn’t much better). However, a few people stand out and clearly know what they’re doing. Not only is Skybox running geo-targeted ads in Facebook, they’re also combining geo-targeting with seasonal themes and quite likely, content targeting too. Exhibit B: lingerie ad on Adrants. The landing page could have been better customized to the ad unit, but as far as internet marketing savvy goes, I’m nitpicking and these guys are a decade ahead of most businesses in the country. Seeing an Axe skyscraper in Spanish on Facebook that mirrors the outdoors ads currently displayed here in Re

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I'm CEO of an online/mobile trade publishing firm in the marketing and defense verticals. We strive to make news and data digestible and useful in an environment that is noisier by the day.

This personal blog mixes my thoughts and interests on politics, business, publishing, software, and more. Over the years I have posted items that turned out spectacularly wrong, and a few posts that better stood the test of time.

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