Dear Enterprise Software Vendor

In: best & worst practices

24 Feb 2008

I’m a small business co-owner, but we’re also a growing business, and ambitious at that. Dear “Enterprise” software vendor that desperately tries to look mightier than it is, understand that I’m making sure it’s in our DNA to filter out your opaque, overly complex sales processes from the get-go. Not only will we not look at your product that won’t tell its price publicly, but I’ve made it company policy that anyone foolish enough to waste time with such vendors will see their contract terminated. I’m not an OSS zealot by any measure, but if your price is not public, you’re pretty much admitting your product is weak and overpriced.
We will not tolerate this crap and we will protect our productivity from your pre-sales BS. I bet that more and more businesses have been coming to similar conclusions these last few years. You want to see a company that gets it? Check out Atlassian (I’m not even their customer but these guys seem to do a lot of things right, from marketing to hiring).
I’m looking at security software in a couple different categories and bumped several times into this very brand of company that really, really doesn’t want our business. I guess they’re preying off bloated big companies because of widespread incompetence and CYA insecurity. These past few years, I think UltraDNS was the most egregious offender in the way they tried to sell to us. Those guys were really hilarious. We told them to never contact us again and eventually switched to Nettica for DNS management. Costs us $50 a year too for what I’m pretty sure is the same service.
It’s surprising how often the proper answer is just, “give me a break.”

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I'm CEO of an online/mobile trade publishing firm in the marketing and defense verticals. We strive to make news and data digestible and useful in an environment that is noisier by the day.

This personal blog mixes my thoughts and interests on politics, business, publishing, software, and more. Over the years I have posted items that turned out spectacularly wrong, and a few posts that better stood the test of time.

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