04 May

Interesting Online Marketing Tools – 2010 Edition

The marketplace for tools helping interactive marketers with their tests, tracking, and optimizing, seems more vibrant than ever. More and more small companies know what the issues are and work on helping solve them. Unfortunately, tools are time consuming – it’s not copying some javascript in a CMS template that’s really the problem, it’s all the post-implementation data cleaning, reconciliation, and analysis so you can actually get value out of the tool. Also, beware of self-inflicted wounds as all these third-party javascript calls will slow down your site.

As far as we’re concerned we’re making sure we don’t just play around too much and actually fully use a tool before considering implementing yet another one. Right now we’re focused on Clicktale, mostly for its forms analytics. A bit slow but if you’re into analytics, you owe it to yourself to try it.

There are other tools that we’ve been using for a while, and yet others that we might test later. I’m sure I’m missing many but here’s a list: Read More