Software, Digital Content, Geopolitics, Economics & More from of a Libertarian Serial Expat and Entrepreneur
In: cool tools4 May 2010
As far as we’re concerned we’re making sure we don’t just play around too much and actually fully use a tool before considering implementing yet another one. Right now we’re focused on Clicktale, mostly for its forms analytics. A bit slow but if you’re into analytics, you owe it to yourself to try it.
There are other tools that we’ve been using for a while, and yet others that we might test later. I’m sure I’m missing many but here’s a list:
Google should really open up GA in a way that lets it hosts third-party plugins. I want link popularity analysis or social media or forms conversion or split tests all in one place! Tools that compete for attention don’t scale. Why isn’t Google Trends integrated in Analytics? Why do we need to manage credentials and dashboards for so many apps?
The web application world, especially in the thriving marketing space, needs its Microsoft Office moment. It’s the suite, stupid. But it comes with a twist: let me build up the best-of-breed online suite that I want, that I’m actually going to use, and that I can afford.
I'm CEO of an online/mobile trade publishing firm in the marketing and defense verticals. We strive to make news and data digestible and useful in an environment that is noisier by the day.
This personal blog mixes my thoughts and interests on politics, business, publishing, software, and more. Over the years I have posted items that turned out spectacularly wrong, and a few posts that better stood the test of time.