Many if not most media companies invest relatively little in software development. But those that do have been grabbing the attention of an increasing number of readers, subscribers, advertisers, and investors. What to do if software is not in your DNA, and why do you want to do something about it in the first place?
Adopting new tools and workflows is work, no matter how you slice it, so I will highlight that this is not just about operational quality control or developer productivity – though these are important in their own right – but more importantly about maintaining competitiveness in light of shifting readership expectations and behaviors. Here is the business case for paying attention, and carefully adopting, some of the latest methodologies popular in web development circles. For many organizations this may require a significant cultural shift. Read More