By definition Software as a Service is easier to roll out than on-premises software because you don’t have to install it on your own servers, let alone desktops or mobile devices. This favors a best-of-breed approach rather than picking monolithic suites from the same vendor. There’s SaaS not just for broad enterprise functions (marketing, HR, sales, finance…) but also within these where it’s getting very granular, especially in the booming “tech marketing” space (split tests for mobile games anyone?).
Which means you’ll need to integrate these applications, especially if you’re trying to build a common view of your customers.Like most things SaaS, Salesforce has led the charge years ago to the point of turning into a platform. Beyond granddaddy SFDC, the marketplace has responded with the emergence of SaaS middleware, as well as an increased number of bilateral integration efforts among vendors. Read More