By definition Software as a Service is easier to roll out than on-premises software because you don’t have to install it on your own servers, let alone desktops or mobile devices. This favors a best-of-breed approach rather than picking monolithic suites from the same vendor. That alone is a big market shift from the steamrolling that Microsoft was able to inflict in the 90s on the desktop with Office, and to a lesser extent on servers with what was then known as BackOffice. Over the past decades, IBM became DEC, Microsoft became IBM, Google became Microsoft, and a thousand SaaS players are now blooming – though none of them has quite become the next Google yet. Facebook and Apple, consumer companies at heart, are shunning this market for the most part .
As of the mid 2010s there’s SaaS not just for broad enterprise functions such marketing, sales, or HR, but it’s also getting very granular within these functions. The “tech marketing” space has been booming for years with ever more targeted applications (split tests for freemium mobile games anyone?) mushrooming every day, while other functions such as HR have been receiving increased attention as of late.
Which means team, departments and whole organizations increasingly need to integrate this plethora of applications, especially if they’re trying to, say, build a common view of their customers.Like most things SaaS, Salesforce has led the charge years ago to the point of turning into a platform. Beyond granddaddy SFDC, the marketplace has responded with the emergence of SaaS middleware, as well as an increased number of bilateral integration efforts among vendors. This is what this entry is about. Read More