How Scient helped Verde.com… Or Not

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Here’s an interesting tale of how a media project can go wrong¬†but some of it is unbelievable:

In addition, Scient betrayed little knowledge of the media business, even though they were acting as “strategists” for a media site. For example, Scient’s team kept asking when they could get all the copy for the site — 6 weeks before launch? 8 weeks? When a Verde employee held up a copy of The Wall Street Journal and asked them when they thought the printers had gotten all the copy for that issue, they answered, ‘At least a few weeks ago.’ When the Verde team pointed out that much of the news in the issue hadn’t happened until the day before, the Scient team was “dumbfounded.”

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