Airtable Product Updates Showcase their Own Product

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Smart move by Airtable to use their own product to list their updates, not just as an embed in this page, but also as a fully usable database that people can interact with. Well done, file this in the “show me rather than tell me” category.

You get to experience how the product looks and feels, which is where it really shines compared to many of its stiffer competitors, from its color-coded filters to quick search. Just their default colors alone give it a cooler, more user-friendly vibe. Databases are scary to “normal people”, I think this type of savvy UX choice can go a long way to lower the barrier to entry.

Suggestion to Airtable: add a column for Free/Pro tagging.

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