AOL: Add It Up

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"Let’s take a look back at this mess:

  • The acquisition of something old by something new: $165 billion
  • AOLTW’s write-off of the purchase one year later: $54 billion
  • Amount of advertising AOLTW sold to itself: $468 million
  • Bob Pittman’s 2001 stock option compensation: $66 million

  • The feeling you get when you knew it would fail: Priceless"
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