AOL’s New Instant Message: Synergy

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"[O]ne AIM Today feature, "Rate-a-Buddy," allows users to submit their digital photograph for display. Other users can rate the picture on a scale from 1 to 10. Other features allow users to read their horoscope and message an animated kiss to another user."

Other innovations (sic) include more pop-ups and cross-selling to other AOL TW properties. Was I just saying that one of the strengths of instant messaging was that it could be a not-too-intrusive form of push?

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