InformationWeek: Web Power: More Interaction Equals More Value
"Paint manufacturer Behr Process Corp. saw an opportunity to use technology to make paint shopping online and in stores a whole lot easier for consumers. The company also wanted to offer highly interactive capabilities such as very quickly making slight changes of color or finding coordinating shades that stretched the limits of what many Web-development tools could do.
Behr is using a new generation of tools from Laszlo Systems Inc. that offers that kind of interaction on the company’s Web site and in kiosks at 1,600 Home Depot stores where Behr is sold. Now customers looking at a shade called Chilled Lemonade can compare it to Pale Daffodil and Satin Souffl