Blogged Down in the PR Machine
"Many journalist-run blogs have small but dedicated followings of opinion leaders and influencers, the key people that PR companies are trying to target. In their niche-geared, serendipitous way, blogs reach a significant proportion of the Web’s mindshare. In so doing, they may exert an influence rivaling that of traditional news outlets.
Yet, PR agencies are only now beginning to wake up to the importance of Weblogs in the mediasphere, and many aren’t sure how to deal with them."
