Buy ads on portals
For those still buying ads on portals (on a Nasdaq < 2000 day?), check out how they sell their inventory: AOL, Excite, iWon, Lycos, MSN, Yahoo!
It’s fun to see AOL Time Warner explain that TV advertising sucks or print doesn’t reach. In fact, the guys doing this site weren’t told about the merger yet! There’s room for improvement beyond PR bragging.
03/13/01 update: I forgot to mention AdRelevance reports on the online ad market.
