How Retail Tests Price Elasticity
Wharton: The Price is Right, or Is It? Determining the Impact of Price on Sales This article explains how higher prices sometimes lead to higher sales volumes due to changes… Read more »
Category: sales & marketing
Well, Sue Me
Wharton: Suing Your Customers: A Winning Business Strategy? "In 1903, when Henry Ford launched the Ford Motor Company, his third attempt at making cars, automobiles were high-priced, custom-made playthings for… Read more »
USA Immigration Service Has an Affiliate Program!
USAIS: "Earn 20% Commissions for direct referrals (1st tier), and 5% whenever a referred affiliate refers an applicant (2nd tier). Join Our Affiliate Program, and start making money by promoting… Read more »
Shamelessly Commercializing Weblogging to a B2B Audience
Yes, we are taking Andy Bourland out of blissful early retirement and back into the action. We had kind of a PR misfire, but it’s not the end of the… Read more »
UX and Office Politics
Peter Merholz: Emotion in business Mark Hurst: The Most Important User Experience Method.
InfoWorld Trials RSS-Based Advertising
InfoWorld: "IDG’s InfoWorld yesterday became the first publisher to incorporate advertising into its RSS (Rich Site Summary) feed, an important step in the medium’s commercial viability." Well, I guess The… Read more »
Friendly free advice to the People at Six Apart
Don’t waste time on sterile arguments with competitors who think they’re the center of the universe. There’s nothing in there that will grow your business whatsoever, and customers don’t give… Read more »
The business of RSS
Jon Udell: "How do you count subscribers in the RSS network? […] Radio encodes the name/password credentials for these special feeds. As I understand it, this is effectively a group… Read more »
Google is Going to Email Targeted Webmasters to Improve Its Index
From this job description for a temporary Business Development Researcher: "Research targeted 1,000+ website list. Research contact info of websites and send standardized email to targeted webmasters. Set up and… Read more »
Are there flaws in Google’s content based advertising?
David Galbraith: "Google have the expertise to develop a concept based approach, possibly using intellectual property gained through their acquisition of Outride, but they certainly need to get their act… Read more »