Diversity is Power for Specialized Sites

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Jakob Nielsen:

"Small websites get less traffic than big ones, but they can still dominate their niches. For each question users ask, the Web delivers a different set of sites to provide the answers."

A few years ago I looked at what Jakob Nielsen published as a great source of insights. Now I feel he’s stating the obvious. I gather I do have a better handle on all things online now, and I suspect the relative added value of his columns has not been improving.

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