"The simple formula has caught on with consumers. NetFlix now has more than 400,000 customers nationwide, partly because of the skyrocketing demand for films on DVD. […] DVD players are the most quickly adopted consumer electronic product in history, eclipsing adoption rates for VCRs, televisions and radios. In addition, about 24 percent of U.S. households have a DVD player, up from 8 percent in 2000.
Since September, NetFlix business has grown by nearly 15,000 new subscribers a month, up from 5,000 newbies a month in August."