"Elastic sites work well because they embrace the "Webness" of the Web…they allow people to interact and communicate with each other as they prefer to do in the real world. Human relationships are elastic in nature. Like a clingy friend, nothing is worse than a needy Web site sucking all of your time away and not letting you spend any time on other sites. […] Many companies can’t offer products or services with the quality or necessity of Google or the crack-like nature of weblogs, but they can stop worrying so much about fencing customers in like cattle and start dealing with them in human terms."
